Fragrance house

LM Parfums

Laurent Mazzone opened his first fashion boutique in Grenoble before developing three fragrances—Noir Gabardine, Ambre Muscadin, and Patchouly Bohème—and founding his own perfume house with guidance from perfumer Olivia Giacobetti. Today, Laurent Mazzone is identified as the brand’s owner and creative director, while LM Parfums presents itself as a niche perfumer whose collections occupy distinct olfactive territories shaped by a clear creative vision. Its identity is story-led and influenced by fashion, music, nightlife, and Mazzone’s earlier work as a DJ, with richly colored, sensual compositions and concentrated formulas. Mazzone created the bottles, drawing inspiration from New York City architecture and the Manhattan skyline. Among the house’s fragrance milestones, Sensual Orchid, launched in 2012, is identified as its principal bestseller; in a 2024 interview, Mazzone said Dulce Pear had recently become the brand’s best seller and connected it to his Italian origins.