Lolita Lempicka is a Paris-based fashion and fragrance house created by designer Josiane Maryse Pividal, whose signature dates to 1984. Its identity draws on childhood fairy tales, Parisian femininity, romanticism, and vintage references, extending from fashion into accessories and the Lolita Bis junior line, introduced in 1987. The house launched its first fragrance in 1997. Its original scent became a major commercial and cultural milestone: eleven years after launch, it ranked fourth among women’s fragrances sold in France and remained among the country’s top five. Its childhood-confectionery character and apple-shaped bottle helped define its public image. The perfume license held by Pacific Creation from 1997 was withdrawn in 2016 and ended in 2017. In 2020, Lolita Lempicka relaunched the original fragrance in a limited Original edition after consumer requests. Pividal’s husband and daughters collaborate on new creations, while her eldest daughter develops the brand from New York.
