Fragrance house

Lomani

Lomani is a fragrance brand of Parfums Parour, a company established in Paris in 1986; the LOMANI trademark was filed in France that year. Parfums Parour is the publisher and owner of the brand. Lomani presents itself as an international label with a multi-generational range, developing distinct collections and continually reinventing itself. Its fragrance history includes Lomani pour Homme, launched in 1987 and identified as its flagship eau de toilette; the scent is described as a fresh, woody, spicy, green fougère. The brand has also developed fragrances connected with public figures: Amitabh B. launched on 27 September 2002 in collaboration with actor Amitabh Bachchan, who participated in fragrance selection, bottle design, and packaging. Love for Ever followed on 15 September 2004, inspired by Iranian actress Hedieh Tehrani. Its current presentation includes Les Essentiels and Private Collection alongside the established Lomani for Men identity.