Fragrance house

lonewolf

LoneWolf began in 2016 as BrewDog’s spirits project and developed into BrewDog Distilling Co., with production based in Ellon, Aberdeenshire, Scotland. After about two years of development, it launched publicly in April 2017 with vodka and gin. From the outset, its identity centered on making the base spirit from grain and producing the liquid from scratch, alongside a stated aim of challenging conventional definitions of craft spirits. In 2019, Love redesigned and relaunched the brand, bringing its visual identity closer to BrewDog and framing LoneWolf around a more distinctive, rebellious spirits proposition. LoneWolf is especially associated with gin, notably Original Juniper Gin, described in official materials as its flagship expression. In January 2026, BrewDog announced it would wind down spirits production, including LoneWolf Gin, while refocusing on beer and ready-to-drink cocktails.