Fragrance house

Longtake

Longtake is an Amorepacific Group brand launched in April 2022 as a lifestyle label combining fragrance-led personal care with a sustainability concept. Its initial identity drew on woody scents inspired by deep forests: upcycled oakwood made from woodworking sawdust served as a fragrance base, while FSC-certified paper and soy ink were used in its packaging. The brand began with Sandalwood Intensive and Black Tea & Fig hair-care lines, with plans at launch to extend into body and hand care. Its Sandalwood Intensive Treatment was identified as a representative product, with a woody musk scent shaped by warm spicy and earthy facets. In 2023, Longtake extended this fragrance identity into Eau de Parfum and solid perfume, presenting Sandalwood alongside Black Tea & Fig and Basil & Vetiver. On November 14, 2025, it renewed the Eau de Parfum line around a forest-pebble concept and applied the three fragrance color stories across products sharing those scents.