Fragrance house

Lonkoom Parfum

Founded in 2003, Lonkoom Parfum frames fragrance as a sensory and emotional experience, with scent, texture, atmosphere, and personal expression all part of its identity. The brand reached Brazil in 2011, an early international milestone. Lonkoom is part of Guangzhou Xuelei Cosmetic Co., Ltd.’s proprietary fragrance-brand portfolio, linking its current identity to Xuelei’s fragrance-development and brand-building business. Its fragrance legacy is associated with 24K, which is identified as the brand’s iconic perfume and whose success contributed to Lonkoom’s wider reputation.