Fragrance house

Lostmarch

Lostmarc’h was created in 2006 by Antoine Vuillermet, who sought to express his Breton origins through fragrance. Named for Lostmarc’h beach on Brittany’s Crozon peninsula, the brand built its early identity around regional expression, offering fragrances alongside skincare and candles. Its scents have been crafted independently in Rennes and draw on Brittany’s history, landscapes, flora, earth, and ocean. After disappearing from public view, Lostmarc’h was relaunched around 2020–2021, with earlier fragrances reissued, and it continues to present itself as an independent Breton perfumer with a regional, coastal olfactory identity. Its fragrance heritage includes Lann-Ael, a returning scent characterized by vanilla, while Iroaz develops a Breton rose concept inspired by roses cultivated near the sea.