Fragrance house

Louis Varel

Louis Varel is a French perfumery brand created by Zenith Parfums Paris, a company established in 2007. It was Zenith Parfums Paris’s first launched brand, followed by Marco Serussi fragrances as the company developed a broader portfolio. Fragrantica records Louis Varel’s earliest fragrance edition as dating to 2011, while an independent retailer reported that by early 2020 the brand had expanded to approximately 16 collections and 30 fragrance models. Louis Varel presents a blend of classic and modern perfumery through themed collections including She, Vibes, My Desire, My Dream, and Extreme. On February 3, 2026, Zenith Parfums Paris registered the trademark “My Desire Crush Louis Varel.”