Fragrance house

Lova

Lova is a UAE-based Emirati fragrance brand with publicly documented releases beginning in 2024 and continuing through editions listed for 2025. Its compositions are developed by professionals in France, Britain, Spain, and the UAE, with products following IFRA fragrance-safety standards. Fragrantica credits its fragrances to collaborations with perfumers Stéphane Coez and Shadi Samra.