Fragrance house

Love Love

Love Love, identified in perfume references as Parfums Love Love, is a French fragrance label associated with Cofinluxe, the company founded by Jean-Pierre Grivory in 1976. Cofinluxe developed fragrance concepts of its own as well as licensed brands. The LOVE LOVE DE TOI trademark was filed in France on 9 November 2004 for perfume and related cosmetic goods. Love Love de toi was introduced as a women’s fragrance from Parfums Morgan in 2005, followed in 2006 by Cofinluxe’s revamped, more fashion-oriented Love Love de toi glossy, created by Symrise perfumer Dorothée Piot. The collection later included Love Love At Night, presented in 2011 as a new edition after Love & Sun; reference databases record Love Love releases through 2013, including Sun & Love, Shop & Love, and Love Music. Cofinluxe entered judicial reorganisation in France in October 2023 and was placed into judicial liquidation on 15 December 2023.