Fragrance house

Love Passport

Love Passport began in 2003 as Fits Corporation’s first original brand and remains an original brand of the Japanese company. Its founding idea was to express a consistent theme of love through fragrance, translating different forms of love into tangible scents. The first fragrance, Love Passport by Peynet, drew inspiration from French artist Raymond Peynet under a worldwide license for his name obtained by Fits Corporation. The brand’s identity is summarized by the phrase “Passport to love, passport to happiness,” presenting fragrance as a way to notice and share love and happiness. In 2015, it introduced Timeless with model Hinano Yoshikawa, framing the line around enduring appeal and the wearer’s inner qualities. During its 15th anniversary period in 2017, Love Passport launched It as a return to its brand message and an expression of love in everyday life. In 2025, it expanded beyond fragrance with SINORU, a haircare series co-developed with Baek Heung-kwon of Seoul salon Salon Hearts through a Korean-Japanese collaboration.