Fragrance house

Love2Love

Love2Love was introduced by Coty as a fragrance collection scheduled for February 2014 availability through Walmart stores and Walmart.com. Its launch identity centered on romantic pairings, with each scent combining two dominant ingredients and presented as a feminine fragrance associated with love, joy, and happiness. The original collection was created with perfumers Calice Becker, Richard Herpin, Sophia Grojsman, Bruno Jovanovic, and Maurice Roucel. During the relevant fiscal quarter, Love2Love was identified as the number-one new fragrance brand launched at Walmart. Bluebell + White Tea joined the range in 2015, with its creation credited to perfumer Clément Gavarry. Coty later reported that Love2Love had been divested or terminated during its portfolio-rationalization program, as recorded in the company’s 2018 fiscal-year filing.