Fragrance house

LoveChild Masaba

LoveChild Masaba was launched in 2022 by designer Masaba Gupta as a beauty brand under the House of Masaba umbrella. Its origins followed Gupta’s earlier beauty collaborations: a 2013 Lakmé partnership and a Masaba-Nykaa private-label association that began in 2017. After the COVID-19 period, she decided to build a separate beauty business within House of Masaba. The name reflects Gupta’s effort to reclaim the term “LoveChild” and challenge conventional beauty narratives, linking the brand’s identity to a broader rethinking of beauty. LoveChild is an India-origin beauty brand spanning makeup and fragrances, with products designed for Indian skin tones.