Fragrance house

Lovefresh

Founded in Toronto in 2007 by Stacey Davis as a passion project, Lovefresh began after she took a cold-process soapmaking workshop and developed an interest in blending scents. The business grew from handmade soap into a broader body-care and home-essentials brand, shaped by Davis’s aim to pair natural formulations with attractive, design-conscious packaging. Lovefresh is a Toronto-based brand of all-natural body care made in Canada, with sustainability and cruelty-free positioning. Davis remains the central founder and creative figure behind the brand, which describes itself as run entirely by women. Its fragrance identity is tied to signature blends influenced in part by Davis’s travels through Italy, particularly Capri, Positano, and Tuscany.