Fragrance house

Lovery

Founded in 2016 by Faye Lynn, Lovery grew from her practice of assembling personalized gifts into a business focused on sourcing, curating, and assembling spa baskets and body-care treatments. Its identity is rooted in thoughtful gifting, pampering, and curated self-care experiences rather than fragrance alone. Lovery’s product standards include cruelty-free and paraben-free formulas, recycled-material packaging, and products featuring natural fragrances and essential oils. By 2024 and 2025, the brand had developed a perfume offering alongside its broader body-care range. That offering includes an Inspired Scents collection, with products positioned as reinterpretations inspired by established perfumes.