Fragrance house

LoveShackFancy

LoveShackFancy was founded by Rebecca Hessel Cohen in 2013, growing from dresses she designed and hand-dyed for bridesmaids into a wider fashion, beauty, home, and lifestyle brand. As founder and creative director, Cohen continues to shape its creative direction. The brand’s identity pairs vintage inspiration with a modern, feminine visual language of florals, prints, ruffles, lace, bows, and predominantly pink styling. In 2023, marking its tenth anniversary, LoveShackFancy entered beauty with its first fragrance collection, developed independently without a licensing partner. The launch carried its established floral identity into scent, with Forever in Love connecting to the origin story through a green-pear concept inspired by the pear tree at the family home where the bridesmaid-dress story began. LoveShackFancy is family-owned.