Fragrance house

LR

Founded in 1985 in Ahlen, Westphalia, LR Cosmetic began with fragrances and body-care products; Line Racine joined the range in 1987, and the millionth perfume was sold in 1989. In 2006, LR International became LR Health & Beauty Systems. The business developed into a broader health-and-beauty company combining nutritional supplements, fragrances, and care products sold through independent partners using direct selling and social commerce. Ownership changed when Apax Partners’ funds agreed in December 2012 to sell LR to a consortium of Bregal Capital and Quadriga Capital, with the transaction completed in 2013; LR has been part of Quadriga Capital’s investment portfolio since then. In June 2026, all company shares were transferred from the existing shareholder to newly incorporated parent Abydos S.à r.l., alongside a new share issue and bondholder participation. LR’s fragrance history includes Harem and Jungle Man, released between 1990 and 1994 and identified as All-Time Classics, while the Bruce Willis fragrance became the company’s best-selling fragrance and most successful product launch after its 2010 release. In 2025, LR introduced the MOOD INFUSION and ICONIC ELIXIRS collections.