Fragrance house

Lucky

Founded in the Los Angeles area in 1990 by Gene Montesano and Barry Perlman, Lucky began as a denim-focused company. Its identity is rooted in premium denim, Americana, self-expression, and the practice of reworking vintage jeans into new designs, before expanding into a broader lifestyle brand. In July 2020, Lucky entered Chapter 11 and pursued a sale: SPARC Group acquired substantially all operating assets, while an Authentic Brands Group subsidiary acquired the brand’s intellectual-property assets. Today, Authentic Brands Group owns Lucky’s intellectual property and oversees licensing, new business, and brand development; SPARC serves as the core licensee and operating partner.