Fragrance house

Lulu Guinness

Lulu Guinness began in 1989, when its 29-year-old founder introduced the brand with an attaché briefcase designed specifically for women. Its creative identity draws on vintage-inspired femininity, playful humour, witty embellishment and irreverent British design. In 1993, the Florist Basket marked a major turning point: the design caught the public’s imagination, and the Victoria and Albert Museum acquired one that year. Together with the Lips Clutch, it became an enduring signature associated with the brand. Guinness received an OBE in 2006 for services to fashion, and seven of her designs are held in the V&A’s permanent collection. Her aesthetic vision continues to shape the brand’s visual direction. Lulu Guinness entered fragrance in 2003 with an original scent launched exclusively at Harrods, followed later that year by a limited-edition fragrance linked to its Collectables handbag range. The eponymous fragrance was created by Rodrigo Flores-Roux and is described as a green-floral composition. In May 2020, during the COVID-19 crisis, the operating company entered administration, after which a group of existing investors including Guinness acquired its assets.