Fragrance house

Lumene

Lumene was introduced in 1970 by Finnish pharmaceutical company Orion-yhtymä Oy as a beauty brand inspired by Nordic nature; its name refers to Lake Lummenne in Kuhmoinen, Central Finland. By 1973, it had become Finland’s market leader. The brand’s identity brings together Nordic nature and scientific expertise, with a focus on naturally derived and upcycled Nordic ingredients. In 2003, Orion sold Noiro, the cosmetics and hygiene business that contained Lumene, to funds managed by CapMan and Langholm Capital together with executive management; Noiro adopted the name Lumene Oy in 2005. An extensive 2016 rebranding introduced new product concepts and formulas, packaging, and a new visual identity. Based in Espoo, Finland, Lumene Group presents LUMENE as its core Nordic beauty brand across skincare, face makeup, colour cosmetics, and hair care. Verdane became the group’s majority owner in October 2021, and Creades acquired a minority stake on February 28, 2025, while Verdane retained majority ownership.