Fragrance house

Lumi

LUMI is an Italian fragrance brand created by Luana Piroli and Michele Lorenzin, whose work joins visual art and perfume. Based in Cremona, it operates a fragrance-art gallery and atelier, presenting fragrances as olfactory artworks shaped by painting, words, music, and material form. Piroli is identified as the founder and olfactory artist, while Lorenzin is identified as the artist and creative origin of the fragrances. By October 2024, the brand had established its Cremona Galleria d’Arte Profumata for installations and new fragrance dialogues. Dulce Fundamentum offers a place-based gourmand expression, created as an olfactory homage to Cremona and its torrone tradition after seven months of work. In July 2025, LUMI announced Illegittimo for a world preview at Pitti Fragranze, built around two compositions, La Coscienza and La Sovversione, which can be layered in different combinations.