Fragrance house

LuNiche

LuNiche has operated as a fragrance brand since 2019. Its stated purpose is to make high-quality fragrance more accessible, with collections drawing on regions, cultures, and stories. The brand organizes its offerings into themed lines including Alchemi, Arabian, Autograph, Dubai, Encore, Oro, and Zoro; Alchemi explores harmony between opposing forces by bringing contrasting notes together. A United States trademark record identifies Xuri Beauty LLC as the original applicant and trademark owner for LuNiche perfumes and related fragrance products, in an application filed on February 6, 2023. In its fragrance work, LuNiche has collaborated with Daniel René on Fig Yourself, placed in the Aziza collection. The fragrance was recorded as a 2025 release and credited to René as perfumer, while LuNiche’s homepage places it in its Best Sellers section.