Fragrance house

Luxana

Founded in Barcelona in 1941, Luxana develops proprietary formulations and markets perfumery and cosmetic products under exclusive brands and designs. Its published history also traces part of its heritage to La Florida, established in Barcelona in 1890 by Eugenio Sarrà, whose associated products include Ronquina, Rhumber, Milton, and Rudi. A change of owners in 1969 relaunched the company, and Luxana acquired the Crusellas brands in 2008. Fragrance has an important place in its story: in 1972, Luxana became a reference brand in connection with Evento, described as its star product at the time. Evento remains part of Luxana’s current fragrance collection.