Fragrance house

Luxell Perfume

Luxell Perfume is a South African beauty and fashion brand operating in Johannesburg through Adil Import and Export cc, trading as Luxell South Africa. The company was established in 2003, and Sakir Kucuk is identified as its founder. In July 2023, Luxell Fragrance published the “Love in the Air” campaign in South Africa, created by Johannesburg agency Bank of Sound.