Fragrance house

Luxuriate

Established in Delhi in 2021, Luxuriate was founded by Priyank Jain to preserve and celebrate India’s fragrant and botanical traditions. The privately held brand combines fragrance and personal-care products, drawing on Indian botanical heritage, Ayurvedic knowledge, and traditional ingredients. Its approach presents fragrance as an intentional sensory ritual, alongside skincare rooted in Ayurvedic and botanical wisdom. Luxuriate’s public identity is also reflected in its signature fragrance offering, with Parijat featured under “Signature Fragrances” and associated with dedicated collections. A trademark application filed in India in 2017 identified Priyank Jain as proprietor and covered perfumery, essential oils, cosmetics, soaps, and related personal-care goods.