Fragrance house

M. Asam

M. Asam was founded in 2002 by Marcus and Mirjam Asam around research into the anti-aging effects of grape-derived ingredients. Its roots lie in the Asam family’s cosmetics business, founded in 1963 by Ingrid and Erich Asam, whose work focused on developing formulations in their own laboratories. After the business moved to Beilngries at the end of the 1960s, collaboration with scientists, dermatologists, and chemists deepened its focus on OPC and other grape-derived cosmetic ingredients; investment in grape-seed processing followed in 1983. M. Asam’s first named skincare line, VINO GOLD, launched around the turn of the millennium and reached a broader audience through HSE24 teleshopping in 2003. The brand later broadened from grape-based skincare into a beauty platform spanning skincare, body care, hair care, make-up, and fragrance, with products developed in Germany through an approach combining nature and science. In 2013, the Asam businesses were integrated into BHI Beauty & Health Investment Group Management GmbH. MAGIC FINISH was documented as a bestseller in 2018 and led Germany’s ranking of highest-selling make-up products.