Fragrance house

M.INT

M.INT traces its origins to Serge Mints’s work with luxury fragrance brands in the mid-1990s and to his meeting with fashion designer Helen in Paris in the early 2000s; the two later became personal and business partners. The Italian fragrance brand frames perfume as a means of creating feelings, imagination, and memories, under the philosophy “That which triggers emotions.” Its creative direction follows the founders’ ideas about style, harmony, and an ideal fragrance, with an aim of developing its own vision rather than following popular trends. After years of development and experimentation with perfumers, M.INT debuted in 2016 with a collection of 20 fragrances for women and men, arranged in four color-coded groups: Azure, Blue, Green, and Purple. Meek Passion, a gourmand fragrance from that launch, is identified as the scent with which the M.INT story began.