Fragrance house

M2 Beauté

Founded in 2008 by Alexa Moysies, her mother Elke Moysies, friend Marci Adams, and other family members, M2 Beauté began with the launch of its Eyelash Activating Serum. The company grew from an eyelash-focused start-up into a beauty brand spanning eye care, facial care, and hair care, with growth boosters for eyelashes, eyebrows, and hair alongside nanotechnology-based facial products. Its product identity brings medical and biochemical research into active cosmetic formulations designed to support natural beauty, with development involving scientists and doctors and testing for efficacy and skin compatibility. The Eyelash Activating Serum remains the clearest expression of the brand’s early identity: it is identified as M2 Beauté’s signature product and as its eye-care bestseller.