Fragrance house

M2J Fragranza

M2J Fragranza is an independent niche-perfume brand from Wolfsburg, Germany, founded in 2023 by Fabio Allegrino and Maria Cagnina. Its concept originated with a 2021 trip to Dubai and sought to unite oriental fragrance culture with Italian flair; the founders have Sicilian roots. The name “Maria to Jacqueline” refers to the friendship between Cagnina and Jacqueline, Allegrino’s wife. M2J’s public identity centers on Extrait de Parfums combining Italian lifestyle with modern Dubai elegance, alongside an emphasis on personality, emotion, and authenticity. After approximately two years of development, the brand presented its first fragrance collection in 2025. French perfumer Marie Urban Le Febvre created the four perfumes in that collection, which were presented as unisex and spanning oriental, floral, and woody directions.