Fragrance house

Maa Althahab

Maa Althahab was founded in 2006 by Abdul Hadi Masmoum and originated within the Al Masmoum Group, established in Homs, Syria. Initially headquartered in Syria, the brand is now based in Cairo, Egypt. Its identity brings together olfactory memories of Middle Eastern heritage and modern Western creativity. A dedicated Paris creative team works with perfumers in southern France on contemporary collections that revisit Middle Eastern perfume codes, rituals, hospitality, and storytelling. The range is organized as a fragrance library, with collections conceived as narrative worlds and offering a broad choice of fragrances. Its public brand story continues to identify Hadi Masmoum as founder and describes perfume as a link between memories of the past, emotions in the present, and future possibilities.