Fragrance house

Maar

Maar began in 2019 as a perfumery project founded by Marina Garcia, whose earlier experience included work with Puig, Zara and Massimo Dutti. The Barcelona brand launched three perfumes in late October of that year. Its creative identity places ingredients ahead of celebrity faces, using a high proportion of natural essential oils, excluding animal-derived components and adopting sustainable packaging. Maar draws inspiration from the Mediterranean Sea and presents its fragrances and cosmetics as natural, vegan and sustainable. During the pandemic, it expanded into natural marine skincare based on algae and Mediterranean ingredients. Among its fragrances, Mina is a citrus composition centered on bergamot; it was named the 2020 Lifestyle Female winner by the Fundación Academia del Perfume.