Fragrance house

Mac

M·A·C was founded in Toronto, Canada, by makeup artist and photographer Frank Toskan and salon owner Frank Angelo, launching at a Toronto department-store counter in March 1984. The founders initially made cosmetics in a kitchen and sold them through Angelo’s salon to makeup artists, models, and photographers. M·A·C began as a professional makeup brand designed to perform under photography-studio lighting before broadening into consumer retail. Its creative identity developed through professional makeup artists and collaborations with figures from fashion, art, and popular culture. The brand’s founding credo, “All Ages, All Races, All Genders,” reflects an identity centered on makeup artistry, inclusion, diversity, and self-expression. Its VIVA GLAM initiative subsequently expanded from an original HIV/AIDS focus into a broader mission supporting sexual, gender, racial, and environmental equality.