Fragrance house

Madame Phoenix

Established in 2014, Madame Phoenix is a Canadian maker of small-batch, handmade bath, beauty, houseware, incense, candle, oil, and perfume products. Founded and owned by Nicole Cooper, the business grew from products she originally made for her own occult practice; customer requests led her to offer them publicly and pursue the business full-time. That year, Cooper and her partner developed the brand’s logo and website, establishing its direct-to-customer presence. Madame Phoenix’s identity centers on esoteric and spiritual practice, with products framed around ritual, natural materials, plant and resin properties, and energetic intention. A 2022 profile describes the products as handmade in small batches in Toronto and identifies Cooper as a practicing occultist, witch, high priestess, and healer whose creative work draws on mythology, Wicca, and witchcraft.