Fragrance house

Maeve

Maeve originated as an in-house label of Anthropologie and remains part of the URBN portfolio through Anthropologie. Its design language pairs timeless silhouettes with modern details, while experimentation brings familiar styles into unexpected fabrics and avoids a fixed uniform. Colette styles—including brightly colored pants and boldly printed shirtdresses—are among the clearest examples of Maeve’s recognizable fashion identity. On August 4, 2025, Anthropologie announced Maeve’s transition into a standalone brand, with independent social channels and dedicated retail concepts, while continuing to offer the label through Anthropologie. Maeve also has a documented fragrance identity: Anthropologie markets Maeve Eau de Parfum as its signature scent in the floral-fruity family, built around bergamot, rose, peach, musk and vetiver.