Fragrance house

Magma

Magma was a Russian fragrance brand founded in 2017 by self-taught perfumer Yana Andreeva. Her first experiments began while she studied sociology at the Higher School of Economics, with the earliest scents made in her student dormitory. The brand developed fragrances intended to create impressions and place scent in a specific context, releasing them in limited quantities. Its documented collection grew from five perfumes presented in the year after launch to seven by May 2022. #Nude was identified as Magma Perfumes’ bestseller and described as evoking the natural scent of clean skin. A December 2024 interview reported that Magma had recently closed amid the production and regulatory difficulties faced by Russian niche brands.