Fragrance house

Maison de Nguyễn

Maison de Nguyễn is a Vietnamese fragrance house whose purpose is to preserve and communicate Vietnamese cultural identity through scent. Nguyen Do is the brand’s founder and perfumer. He identified an opportunity for culturally rooted Vietnamese fragrance in 2019 and began researching perfumery, Vietnamese culture, history, and local materials in 2023. Maison de Nguyễn officially entered the market in 2025 with Ancient Huế, a five-fragrance collection centered on Huế’s Imperial City and the heritage of the Nguyễn dynasty. Its creative identity combines native natural essential oils with selected global ingredients, drawing on Vietnamese culture, memories, history, and material traditions. Within Ancient Huế, Dạ Yến connects the collection’s historical concept with Vietnamese culinary heritage through the flavors and atmosphere of a Nguyễn-dynasty royal banquet.