Fragrance house

Maison Scentique

Maison Scentique was founded in Sofia in 2018 by Svetoslav Rusev and Georgi Ananiev, following fragrance compositions that dated to 2016. The house began with home fragrances and developed into an independent brand spanning home fragrance and niche perfumery. Its creative identity treats scent as an expression of identity and emotion, drawing on travel, memories, and significant moments, while often building each fragrance around a key ingredient. Rusev is identified as the house’s perfumer and creative figure. In 2024, Maison Scentique introduced its first collection of niche perfumes after more than eighteen months of development, marking its move into personal fragrance. The collection comprised three scents: Ambra Nobile, Encens Fumé, and Aqua Éternel.