Fragrance house

Majouri

Founded in Paris in 2019 by Hadi Masmoum, Majouri brings together French perfumery and Oriental heritage through an identity centered on encounters among people, cultures, and emotions. Masmoum grew up around perfumery, studied in Grasse, and developed the brand with French perfumers and designers. Its perfumes are made in France from blend to bottle, while its refillable bottle design pays tribute to Middle Eastern roots. At its 2019 public introduction, Majouri was presented as a French brand with a Syrian founder, three collections, and an East-meets-West creative concept; it was also part of the Maison de Maa group. Its current fragrance architecture comprises the Genesis, Quest, Portraits, and Jour collections, and the current website is published by SAS Maison de Maa. Masmoum is identified as the brand’s creative director, with Oriental Soul linking its concept to his Eastern Mediterranean origins and memories of Damascene roses.