Fragrance house

Malizia Uomo

Malizia Uomo is the men’s line within Malizia, an umbrella brand covering personal-hygiene and home-care products. Malizia originated in the early 1980s as Malizia Profumo d’Intesa, a line of perfumed deodorants launched for a young female audience, with a campaign that introduced the “Malizia profumo d’intesa” jingle. It later became Mirato’s umbrella brand, divided into differentiated lines for different target groups, including Malizia Uomo for men. Mirato traces its development to Italy in the 1960s, when Corrado Ravanelli’s Splend’Or hairspray provided the foundation for the company. Its documented expansion included the acquisitions of Clinians in 2000, Geomar in 2006, Breeze in 2009, Nidra and Glicemille in 2015, and Gianasso together with I Provenzali in 2017. By 2024, Malizia was part of the portfolio of Mirato, a family company. Malizia’s fragrance history includes the original Profumo d’Intesa line and its associated advertising jingle.