Fragrance house

Mamaearth

Founded in 2016 by Ghazal Alagh and Varun Alagh after they struggled to find safe, trustworthy products for their newborn son, Mamaearth began as a baby-care brand. It later expanded into skincare, hair care, and broader beauty and personal-care categories. The brand’s identity centers on safe, toxin-free products, ingredient transparency, natural or plant-based ingredients, and Made Safe certification. Mamaearth is the flagship brand of Honasa Consumer Limited, a digital-first house of beauty and personal-care brands. On November 7, 2023, Honasa Consumer’s shares were listed on the National Stock Exchange of India and BSE Limited, marking a major ownership and financing milestone for the company behind Mamaearth.