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MANCODES, also known as 左顏右色, was founded in 2012, with Wu Xiaosheng identified as its founder. It was established as a core brand of Guangzhou Mizi Cosmetics Co., Ltd. The brand initially focused on women’s color cosmetics and skincare before entering men’s skincare in 2017. That year, it repositioned its offer toward younger male consumers, emphasizing a clean, natural-looking and authentic presentation. The launch of its Natural Ruo Zhen men’s bare-face cream reached annual sales of 2 million bottles and was credited with establishing MANCODES’s market recognition. Today, MANCODES is a men’s science-based skincare and personal-care brand centered on research, efficacy and products designed around men’s skin needs.
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