Fragrance house

Manoush

Manoush is a French women’s fashion house founded in 2002 by designer Frédérique Trou-Roy, whose trip to Morocco inspired her to create and customise accessories. Its creative identity is feminine, bohemian and artisanal, expressed through embroidery, sequins and colourful prints. MBO Partenaires acquired a majority stake in 2011 while Trou-Roy remained responsible for the creative area; after the fund exited in 2016, she regained full ownership. In 2021, Lorience Paris launched Manoush’s first fragrance range, the four-fragrance Bohemian Collection, presented as eau de toilette for both body and hair and linked to four culturally inspired olfactory concepts. In 2026, Manoush announced the closure of its website after more than two decades, with a final selection available at its Paris address until 27 June 2026.