Fragrance house

Map of the Heart

Map of the Heart was founded in 2015 by Sarah Blair and filmmaker Jeffrey Darling, following the founders’ interest in perfume from 2012 and the brand’s official launch in Italy in 2014. Drawing on their filmmaking background, the founders approached fragrance as a medium for storytelling, emotion, imagery, and sensory experience. Its visual language is expressed through a stylized anatomical-heart bottle designed with Pierre Dinand, while the collection is organized around nine emotional heart stories rather than a single fragrance family. Clear Heart v.1 introduced the brand’s creative territory alongside Black Heart v.2 and Red Heart v.3. Map of the Heart later received Fragrance Foundation Awards UK recognition for Newcomer of the Year and Best Media Campaign (Women), while Pink Heart v.6 was a finalist in the 2018 Art and Olfaction Awards’ Independent Category. The current biography identifies Darling as deceased and presents the brand as continuing from the partnership he founded with Blair.