Fragrance house

Marc Cain

Founded by Helmut Schlotterer in Carpi, Italy, in 1973 as a fashion knitwear brand, Marc Cain built its identity around knitwear, strong prints and colours, and coordinated looks that combine contrasting materials and silhouettes. The Marc Cain Collections label followed in 1981, while Karin Veit—who joined in 1975 and served as head designer for 43 years—was credited with giving the styles their typical Marc Cain signature. Marc Cain Sports, introduced in 1999, interpreted casual and leisurewear; Marc Cain Essentials, launched in 2012, focused on classic designs with simple lines and reduced colours. Between 2017 and 2019, the company entered cosmetics and fragrance through the Marc Cain Beauty label and its Mysteriously fragrance world. For its 50th anniversary, Marc Cain held a fashion show at its Bodelshausen headquarters on 31 August 2023. That year, founder and owner Helmut Schlotterer announced a succession plan to place the company in employees’ hands through an employee foundation rather than sell it to external investors or another company; independent reporting described the transfer as planned for the future.