Fragrance house

Margot & Tita

Founded in Bordeaux in 2018 by Julie Schoell, Margot&Tita takes its name and creative narrative from her two grandmothers, Margot and Tita, whose contrasting personalities and olfactory worlds shape the brand’s identity. The house presents perfume as a wardrobe, with fragrances intended for different occasions, desires, looks, and activities rather than a single fixed signature. Its olfactory language places Margot’s natural, simple, comforting world alongside Tita’s complex, sensual, sophisticated one, evoking notes and impressions such as clean linen, cologne, leather, spices, and fig. This duality informs Mix&Match, the brand’s defining fragrance concept: individual perfumes can be layered, allowing two scents to combine into a personalized third fragrance.