Fragrance house

Mast Perfume

Mast Perfume is a fragrance brand within Edge USA, a privately held fragrance and beauty group founded by Rohit and Richa Bharara. The company’s public description presents Mast as a perfume business offering fragrances under its own label alongside celebrity and designer brands across North America. Its recorded fragrance portfolio begins in 2025 and extends into 2026, with Richa Bharara credited as the nose behind Mast Perfume fragrances; Rome Fantasmagory is listed as a Mast fragrance marketed by BB Bharara Beauty.