Fragrance house

Matilda Morri Beauty

Founded in 2024 by Matilda Morri, known online as Sinister, Matilda Morri Beauty emerged after her interest in fragrance developed into social-media work and a dedicated brand. Morri chose her own name rather than her online handle, presenting the label as a professional and transparent extension of her personal poetic vision. Its stated identity brings together diversity, acceptance of fragility, authenticity, and freedom of self-expression with a Dark Academia aesthetic and a direct, nonconformist attitude. The brand debuted in 2024 with four eau de parfums: Confettura, Ready To Sex, Sepulcra, and Neroli Imperiale. Morri collaborated with Vieffe Noselab on raw-material selection and packaging and handled the fragrance names herself. In the collection, Sepulcra was conceived as an homage to people who have felt excluded or different, while Confettura translates breakfast memories and jam-spread toast into a gourmand concept. From 19 May 2025, an exclusive Italian retail partnership with Naïma covered its stores and digital channels; in June 2026, the collaboration expanded to Hair & Body Mist.