Fragrance house

Matrix

Matrix was founded in 1980 by American hairdressers Arnie and Sydell Miller, who shaped it as a professional salon brand focused on products for professional hair-care buyers and on supporting hairdressers’ businesses and creativity. In 1985, Matrix established the Matrix Institute of Professional Development to educate salon owners and stylists in product use, marketing, advertising, and sales. Its identity is rooted in professional hair care, hair color, texturizing, stylist education, and relationships with hairdressers. In April 2000, L’Oréal agreed to acquire Matrix Essentials from Bristol-Myers Squibb. Matrix is currently part of L’Oréal USA’s Professional Products Division.