Fragrance house

mauavert

Mauá Vert was founded in 1973 in Ribeirão Preto, São Paulo, from Dona Léa’s perfume formulas and her husband Primo Paterno’s home industrialization of the fragrance. As consumer demand grew, Mauá Vert was commercialized throughout Brazil. The brand’s public story centers on a lavender fragrance developed from Dona Léa’s formulas and kept in continued production. Vert Mauá is documented as a 1973 aromatic unisex fragrance, with lavender identified as its principal listed note, making lavender the clearest olfactory identity associated with Mauá Vert.