Fragrance house

MAX&Co

MAX&Co. began in 1986 as a brand within the Max Mara Fashion Group. It grew from a retail format that brought together selections from different group collections into a standalone brand with its own personality. MAX&Co. is part of the privately held Max Mara Fashion Group, whose ownership remains within the Maramotti family. Its identity centers on a vibrant, versatile wardrobe for modern women, combining individual expression, collaboration, and a lifestyle approach. In 2025, its creative program included seasonal capsules in which Margherita Maccapani Missoni, Efisio Rocco Marras, Duro Olowu, Anna dello Russo, Richard Quinn, Pietro Terzini, and Lorenzo Posocco reinterpreted its codes. In September 2025, MAX&Co. entered perfumery through its first fragrance collection, created with Mavive under an exclusive international licensing and distribution agreement. The debut comprised three Eau de Parfum expressing different moods and facets of contemporary feminine identity, with names created by artist Pietro Terzini.